Is KFC’s Double Down, genius or stupid?

If the release of Apple iPad wasn’t enough excitement for you this month, KFC’s new bunless chicken sandwich call the Double Down, should set you over the edge. It will be release nationwide on April 12th. There has already been a lot of buzz about this new sandwich.

Basically, the Double Down is a bacon and cheese sandwich with two chicken breasts as the bun. The one thing that kind of ticks me off about it is the fact that it only has two strips of bacon. Everyone knows that a good sandwich has at least four. But that’s not the point of this post and I’m not going to take the time to go into detail about the sandwich. Most of the internet already has and it would be very redundant.

What I want to know is. Do you think this is a stroke of genius or stupidity?

Is the general public really ready for a sandwich that breaks one of the golden rules of sandwich making, the bread? Everyone knows that bread can either make or break a sammy. Sure, some edge bars have played with the idea of using grilled cheeses as buns or hippy places using wraps, but they were at least in the bread family. KFC on the other hand has decided to give bread the finger and told it to F off.

This is your time to shine. Take the time to leave a comment and either defend bread to the bitter end or support the bold move by KFC. I am going to leave my 2 cents there too.