It’s pretty common knowledge that when a fast food chain has a new burger they don’t just release it nation wide and cross their fingers that it will be a hit. After it goes through extensive taste testing in their own privet kitchens the food the burger is then sent out to a “test market.”
A test market is when they pick a couple areas of the country and sell the burger exclusively in those areas. Then based on the sells they decide if it’s worth it to release it nation wide.
All chain restaurants do this and it’s a good way to test the waters before jumping in but I do have a slight problem with it. It used to be that if some small town in California got to test a special burger I wouldn’t find out about it until it was given the go a head and released across the country and if the burger failed I would never know it even existed but the internet has changed all that.
Thanks to the internet I now know that Wendy’s is testing out a couple new burgers they are calling their “Black Label” burgers. The “Santa Fe” burger is a quarter-pounder with pepper-jack cheese and guacamole and the “Bacon Portobello” is a quarter-pounder with mushrooms, muenster cheese, bacon, tomato, and pepper sauce. Those sound freaking amazing and I would love to sink my teeth into them but unfortunately they are only available in Columbus, Ohio and Wichita, Kansas.
So now I have to sit around and hope all those Columbus and Wichita people buy enough of those burgers so I can get a shot at eating them. I can’t stand having the fate of my dinner in the hands of people I’ve never met. Screw this I’m not going to sit idly by while others make poor combo selections and possible kill the “Black Label” burgers before they even have a chance to live. Columbus is only 3 and half hours from my house. If anyone needs me I’ll be in my car, driving.